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Russian Logos, Branding and Piracy

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Last night, my sister's husband called and excitedly informed me the 2018 World Cup logo was just unveiled. He's a hardcore futbol fan, closely following all international leagues and teams. Already, he's plotting and scheming to find a way for us to go to Russia for this event. Personally, it's of no interest to me because I'm not a futbol fan. However, it's always interesting to see how Russia portrays itself on the global stage for such events. After the success with the Sochi Olympics, I have no doubt this too will be a well-planned, highly attended, and VERY expensive endeavor for the country. I thought it was cool that the 2018 World Cup logo was first shown to the world from space! I'm sure you've heard by now that NASA had a big loss to the space program yesterday, when a rocket exploded on launch from my home State of Virginia. :(

As a trademark lawyer, I pay close attention to brands, logos and piracy. I liked the branding for the Sochi Olympics a lot. Colorful, with a lot of symbols from Russian culture interwoven into the displays and banners in Olympic Park. Do you like this logo for the next major sporting event to be held in Russia? I'm not sure how this FIFA World Cup logo represents Russia? Is it supposed to be a mushroom? Seriously, I don't know the significance of all the elements in the design. Perhaps many people just see this event as another waste of billions of dollars, which could be better allocated elsewhere.

In general, I know very little about marketing/branding in Russia, except that intellectual property protection in the country is very, very weak. I've had to deal with this on behalf of several clients who had issues with their famous trademarks being cybersquatted in the .RU domain name space. Basically, it's almost impossible to recover these domains. And the social network VK is a haven for copyright infringement, where almost any film or TV show can be illegally downloaded. Can you believe I've never once illegally downloaded a song or film if it was otherwise available for purchase? It's 100% true. I don't support all these illegal downloads, torrent sites, etc., but most friends disagree with me and continue to dowload creative content for free. You can see here that Russia is at the top of the list for countries with the highest disregard for intellectual property rights. It appears Australia is now considered the nation with the worst piracy levels, at least according to this article.


What's your favorite Russian logo or brand? Do you pay for songs on iTunes or some other site, or illegally download music and other creative content for free?

Comments

( 104 comments — Leave a comment )
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bright_mosk
Oct. 29th, 2014 03:14 pm (UTC)
Using Google Music, everything which is not in there is torrented.

PC games - _first_ downloading it from torrent, if i haven't uninstalled it in 30 minutes - bying on steam.

I don't watch TV shows or films at all on my PC.

Oh yeah, all of my software is legaly purchaced.
peacetraveler22
Oct. 29th, 2014 03:20 pm (UTC)
Why will you pay for software, but not music? They both can be illegally downloaded.
(no subject) - bright_mosk - Oct. 29th, 2014 03:23 pm (UTC) - Expand
(no subject) - peacetraveler22 - Oct. 29th, 2014 03:26 pm (UTC) - Expand
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prosto_popal
Oct. 29th, 2014 03:16 pm (UTC)
about new logo - found today:



about music - after i bought my first iPod i started to buy music on iTunes.

Edited at 2014-10-29 03:18 pm (UTC)
peacetraveler22
Oct. 29th, 2014 03:19 pm (UTC)
:))! Do you like the World Cup logo? I think people like you and me who pay for music are a rarity.
(no subject) - prosto_popal - Oct. 29th, 2014 03:33 pm (UTC) - Expand
(no subject) - seadevil001 - Oct. 29th, 2014 04:02 pm (UTC) - Expand
(no subject) - peacetraveler22 - Oct. 29th, 2014 04:04 pm (UTC) - Expand
More - seadevil001 - Oct. 29th, 2014 04:43 pm (UTC) - Expand
Re: More - peacetraveler22 - Oct. 29th, 2014 04:46 pm (UTC) - Expand
Re: More - seadevil001 - Oct. 29th, 2014 05:08 pm (UTC) - Expand
Re: More - peacetraveler22 - Oct. 29th, 2014 05:49 pm (UTC) - Expand
qi_tronic
Oct. 29th, 2014 03:35 pm (UTC)
I don't know what it is but this logo looks completely alien.
Probably the designer was under some drugs :)

Yes I download everything from torrents and free libraries.
If I can save some money by that why not? :)

But I read or listen or watch not that much of commercial products.
They are mostly boring. Even when I download I quickly look and most of the time don't return to them.
For example, cannot push myself to start watching Game of the Thrones...

BTW that article about peaches and coconuts you discussed with Andrey is very interesting.
I remember it described in different terms but close: Americans are emotional outside but logical inside. Russians are cold and logical outside but in fact emotional inside.

I believe that it is the cause that we don't understand Americans and vice-versa.
And I'm proud to that I correctly noticed during my visit that Russians and Germans are close in how we express ourselves.
peacetraveler22
Oct. 29th, 2014 04:40 pm (UTC)
Perhaps the artist took some magic/hallucinogenic Russian mushrooms before creating it? :) The logo is very futuristic and alien-like. So how should artists be awarded for their creativity and contributions to society if everyone is downloading stuff for free? In the music business, almost all earnings now come from concerts and merchandising rather than CDs. I'm not sure how a literary author can make money if people don't buy the books?

That article about peaches and coconuts was really insightful and interesting. I think also very accurate.
(no subject) - qi_tronic - Oct. 29th, 2014 04:52 pm (UTC) - Expand
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vitokro
Oct. 29th, 2014 03:45 pm (UTC)
Are IT-bosses poor people? Or West musicians? In ex-USSR many musicians upload their song into internet by themselves. Look at Anton Krotov, all his books are on his site for free, but you also can buy it in paper form.
In west culture you pay for everything, but in slavic culture you can lend a book to read or something else. We help each other, and if someone buy a good thing, he share it with friends. So, same story with films or music? why my friend have to buy new film(music, book, wrench, hammer, perforator....) if I have already got it?

But logo is really ugly.
peacetraveler22
Oct. 29th, 2014 04:10 pm (UTC)
If a musical artist or author chooses to upload their own music or literary work and offer it to the public for free, then it's a different story. Of course, it's okay to download or view this material. However, do you know how many struggling musicians or artists there are around the world? Or, how long it takes to develop creative content? For instance, one of my travel posts where I'm including a lot of photos and text usually takes at least 6 - 8 hours. If another site publishes this w/out some type of link to my blog, or author credit, it's stealing. I feel the same about all these illegal music downloads, etc. We also share books/films in the West, and as I mentioned in the post, people in America download all this content for free also. It just goes against my personal beliefs. Btw, recently the band U2 automatically downloaded their new album to iPhone users for free, without their consent, as a marketing strategy. Is this okay? Personally, I don't want all this crap on my mobile.
(no subject) - vitokro - Oct. 29th, 2014 04:12 pm (UTC) - Expand
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pin_gwin
Oct. 29th, 2014 04:09 pm (UTC)
That is a matter of price vs value balance.
1. Software. The MS Behemoth upset me so many times when I've used legal software that I would avoid paying them. The biggest trouble was when I had to reformat my HDD right on the Christmas eve and recovering the whole system during two days after. MS support responded that the problem affects a very small group of users, they released a patch 6 month later. It is not what I would expect from "Genuine Advantage". I have other terrible examples from their support as well. They simply out of the real world and ignorant. Pay for ribbon interface? Metro-tiles? They are really laughing in our faces.

2. Media and entertainment. I would buy DVD or music and I do this only when I know for sure that I would like to watch it again over time. Often - after watching a downloaded copy or going to movie theater. But there are a lot of things like movies that I will turn off in 10-15 minutes of watching. Is it fair to pay for that? I do not think so. And there are artists who support this approach. Simple example - NIN, you can download their music officially, even original raw tracks for remixing, or here, in Minneapolis we have a theater that asks for payment after the show and as much as you feel fair, and they do well.

I also believe that piracy is fed by greediness of media companies. $14 for CD? Today? Regions on DVD? Locked cell phones? They are loosing more money on that by pushing people torrents and free streaming and equipment hacking.
peacetraveler22
Oct. 29th, 2014 04:35 pm (UTC)
Re: That is a matter of price vs value balance.
Sure, I understand your points. The theater in Minneapolis is for current movies? It's an interesting concept, as I've never heard of any theaters doing this in my area. I think it's a good approach. The real media/communications evil is with the main cell phone operators/cable providers. There are not enough choices, and the top three or four have a monopoly over consumers. This always equals subpar service for very high prices. The locked cell phones are a nightmare for me when traveling!!
DVD regions... - xpo_xpo_xpo - Oct. 31st, 2014 03:06 am (UTC) - Expand
Re: DVD regions... - pin_gwin - Oct. 31st, 2014 01:00 pm (UTC) - Expand
DVD region is easy to crack. - xpo_xpo_xpo - Oct. 31st, 2014 08:49 pm (UTC) - Expand
creaze
Oct. 29th, 2014 05:39 pm (UTC)
I don't pay for neither music nor movies which i download. There is just no way to obtain music legally in those amounts that i swallow it. Sometimes i even buy some CDs just to soothe my conscience. Because who uses CDs these days anymore?

But generally, that current concept of «intellectual property», that is being pushed on by capitalism, is absurd and far fetched. I think. It also explains why this concept is being rejected everywhere.
peacetraveler22
Oct. 29th, 2014 05:44 pm (UTC)
Sometimes the limits are pushed to extreme, I agree. However, if you were an artist that created music, paintings, literary content, etc. I doubt you would want people stealing your content for free. :) Such artists put a lot of time and investment into their creations, and I believe they should be rewarded somehow. Maybe the fact that you like the creation enough to download it (even if you do it for free) is reward enough? Not sure.
(no subject) - creaze - Oct. 29th, 2014 08:05 pm (UTC) - Expand
(no subject) - peacetraveler22 - Oct. 29th, 2014 08:26 pm (UTC) - Expand
(no subject) - creaze - Oct. 30th, 2014 05:44 am (UTC) - Expand
pro100_petrov
Oct. 29th, 2014 05:57 pm (UTC)
It is awfull
peacetraveler22
Oct. 29th, 2014 06:01 pm (UTC)
The logo or piracy? Or both? :)
(no subject) - pro100_petrov - Oct. 29th, 2014 06:05 pm (UTC) - Expand
a_nimaida
Oct. 29th, 2014 06:50 pm (UTC)
design logo 2018 World Cup football has developed a branding agency from Lisbon BrandiaCentral. Portuguese company got it right, winning the competition among the eight design companies from Russia and other countries.

logo very strange)))
peacetraveler22
Oct. 29th, 2014 06:53 pm (UTC)
I don't understand all the different images in the mushroom! Indeed, it's very strange. :)
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(Deleted comment)
peacetraveler22
Oct. 29th, 2014 07:08 pm (UTC)
You can only listen on Spotify free. If you want to download, you must pay. At least last time I checked. I like this service, but nothing beats Pandora.
dc66
Oct. 29th, 2014 08:13 pm (UTC)
I always download music, films, maps, etc for free from torrents. During the last 10 years I've legally bought only one music album. And also I have a legal copy of Windows at my laptop, because it comes with it:)
I realise that it's not right not to pay for content at all. But I don't see any alternative to torrents, VK, etc for now. The present copyright laws really try to stop the progress.
For example, I can download from torrents the full discography of Metallica - about 360 different editions of albums, singles, etc, 120 Gb in lossless audio. What should I do to get exactly the same legally, and how much it will cost for me?

By the way, do people often use torrents in America in general? Is it easy to use them there? For example, in France I download from torrents without any problems in fact.
If you want to find some old or rare content, where do you find it?
baron2012
Oct. 29th, 2014 08:21 pm (UTC)
http://lurkmore.to/%D0%A4%D0%B0%D0%B9%D0%BB:78681_image_large.jpg

Russian modern art is quite strange. Can you guess what is on the picture?
(no subject) - peacetraveler22 - Oct. 29th, 2014 08:29 pm (UTC) - Expand
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skvorets1989
Oct. 29th, 2014 09:15 pm (UTC)
I do download things illegaly and I do watch things illegaly. But at the same time I argue a lot with people here that copyright rights are really the rights to be followed and not to be broken. But it's actually really difficult to explain why you should pay really big money for something you can get for free. Even to myself.

For instance right now I'm reading the book "HTML5 Programming with JavaScript For Dummies" from this website.

As I only use demo version of this website it costs me nothing. But in 3 days they will demand a payment of 39$ for the next month no matter if read something in this month or not. So tomorow I'm going to copy and paste this book and many more others. But if it's not this website the choice for me would be

to pay 800 rubles for this single book here and to have some really annoying restrictions about the ways I can read it. ( I know because I've allready bought one book from them).

or to download it for free from
[Error: Irreparable invalid markup ('<a [...] </a>') in entry. Owner must fix manually. Raw contents below.]

I do download things illegaly and I do watch things illegaly. But at the same time I argue a lot with people here that copyright rights are really the rights to be followed and not to be broken. But it's actually really difficult to explain why you should pay really big money for something you can get for free. Even to myself.

For instance right now I'm reading the book "HTML5 Programming with JavaScript For Dummies" from <a href = "https://www.safaribooksonline.com/home/"> this website</a>.

As I only use demo version of this website it costs me nothing. But in 3 days they will demand a payment of 39$ for the next month no matter if read something in this month or not. So tomorow I'm going to copy and paste this book and many more others. But if it's not this website the choice for me would be

to pay 800 rubles for this single book <a href = "http://www.dummies.com/store/product/productCd-1118494180.html"> here </a> and to have some really annoying restrictions about the ways I can read it. ( I know because I've allready bought one book from them).

or to download it for free from <a href = "http://rutracker.org/forum/viewtopic.php?t=4502909" here </a>

and to be able to copy and paste it to anywhere I want for as many times as I want it.

So the bottom line is that I don't see any reason why you should think that you are allowed to read something for free when the author of this book doesn't allow you to do it. And at the same time I see no reason to set a price of 800 rubles for a book when it costs you nothing to produce another copy of it.

So it's kind of mixed thoughts for me about this issue.

peacetraveler22
Oct. 29th, 2014 09:22 pm (UTC)
Hello! It's nice to hear from you again! :) I agree it's a tricky issue, but I just don't like taking things for free, unless it is expressly offered free of payment. It makes me feel guilty. Btw, I have a lot of those Dummies books, esp. for technical things which I'm really bad at. Sometimes they help; sometimes not. I still get confused with the Dummies book for my Canon 7D. Not sure what that says about me, or my abilities. :))
yacc11
Oct. 29th, 2014 09:58 pm (UTC)
First about the logo - I don't think that this is a bad idea. Because that logo causes emotions. No matter what kind of them are. That logo can collect very different types of peoples at one place - ones that are patriotic and ones that are going to see our faults. Both of them are emotinal :)
Just my experience - it's much more worse for the woman if nobody look at her than if most people blame her :) And football funs are mostly emotional :)
About the music - yes I prefer to not pay for it but... I'm looking for a new talants that can be free downloaded. I have no iPhone so I do not use iTunes :)


Edited at 2014-10-29 09:58 pm (UTC)
peacetraveler22
Oct. 30th, 2014 02:03 pm (UTC)
Logos are good! I'm a trademark lawyer, so of course I like creative designs, names and logos. I just didn't understand how this logo symbolizes Russia but someone told me it's supposed to honor Sputnik, that there's a fir tree somewhere in the logo, etc. I just could not see these design elements at first. About women - yes, most of my gender craves a lot of attention and praise from men, esp. affirmations about beauty and physical appearance. :) But I believe men also like such attention. So, we are not really that different. :)
(no subject) - yacc11 - Oct. 30th, 2014 04:18 pm (UTC) - Expand
vssangre
Oct. 30th, 2014 12:51 am (UTC)
US best logo ever - Fedex

Russia logo of Evrovision 2009 I like a lot

" Do you pay for songs on iTunes or some other site..." - yep
peacetraveler22
Oct. 30th, 2014 02:04 pm (UTC)
Why do you like the FedEx logo? I think it's quite boring, although the color elements are eye catching and distinctive.
(no subject) - vssangre - Oct. 30th, 2014 02:20 pm (UTC) - Expand
(no subject) - peacetraveler22 - Oct. 30th, 2014 02:23 pm (UTC) - Expand
andrey_kaminsky
Oct. 30th, 2014 06:09 am (UTC)
Не стоит бояться нового времени, оно прекрасно
You're so sweet and innocent...
А) There is not a even single example when the Internet deprived musician or writer of ability to create. Discussions about this are hypocritical fiction of merchants, obvious that the trade suffers, not creativity.
Б) There are many examples when the free circulation of information in the Internet has helped talented people to become famous and rich.
В) Movie companies have to accept the fact that the main profit they get by renting movies in theaters and by selling rights to cable TV companies. The luxury to sell the same movie to the same person first on VHS, then on DVD, after on Blu-Ray is a thing of the past.
Г) It's just a new reality we all have to live in it. Is this fair? No. But it's more fairly than it was previously. Earlier the state of things was in favor of traders and to the displeasure the townsfolk and creative people, now things in favor of the townsfolk and the creative people and to the displeasure of the merchants. Life improves:)

Edited at 2014-10-30 08:28 am (UTC)
peacetraveler22
Oct. 30th, 2014 02:11 pm (UTC)
Re: Не стоит бояться нового времени, оно прекрасно
Yes, I'm very sweet and innocent. :)) But, not on the topic of intellectual property. I know the subject, because it's the filed of law in which I practice. I did not say that the Internet deprives or discourages artist creativity. My stance on the subject is that artists deserve to earn a living from their creative efforts. If people put videos, music, etc. on YouTube for free, then great. It's their choice, and they obviously are trying to make people aware of their talents and grow a larger audience. You will recall this is how the most annoying and now richest pop star, Justin Biber, was discovered. Musical artists have now accepted the reality of the situation, and earn almost no money for new music releases. They know most people take the music for free. So, they just gouge people by raising the price for concert tickets and merchandising. So, the consumer is screwed one way or another.
sineglazzka2301
Oct. 30th, 2014 06:19 am (UTC)
I'm far from being a footbal fan, so all this fuss about World Cup 2018 annoys me beyond all measures. Another useless waste of money, when the country hasn't yet recovered from the Olympic games. My only hope is, that since my city is in the list for some games within the Cup, they will do something to the roads here.
As for intellectual property - well, I confess that mostly I download anything from torrents. Actually, I see little difference between torrents and lending a DVD form a friend. Sometimes I pay for downloading books (modern authors, mostly - let them benefit from their art) and some specific software. By the way, there ARE books, which I'd gladly download legally and pay for official copies. They are school textbooks for children - to download them to e-readers and not to break their backs with weight. But - alas! there are no official copies, only pirate ones:(
qi_tronic
Oct. 30th, 2014 09:47 am (UTC)
"Another useless waste of money"

Absolutely not.
These events and promises that were given publicly kick the asses of government officials that they improve the country's infrastructure.
New roads, new hotels, new resorts, new stadiums.
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