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2013_10_08_2377

When I was in Moscow last October, I came across this poster on a street corner. I assume it's some type of military recruitment ad, but I'm not sure. Why does the soldier have a fake American smile? :) Everyone is so happy to serve in the Russian forces? It's always interesting to view posters of this sort around the globe. For instance, almost all classic American military recruitment ads have symbols of our flag woven into them, or at least the national colors red, white and blue. Yet I see no symbols of the flag of the Russian Federation, which shares the same red, white and blue colors, in this poster. I like the U.S. recruitment posters from the early days, before females could serve in active roles. Like this one, recruiting for the WAVES, an all-female branch of the U.S. Navy that was created in the early 1940's. WAVES women did mostly clerical work in the early days of inception. The program was short lived because women gained full status in the U.S. military in 1948. The woman in this poster is portrayed with full make-up, curled hair and extremely feminine.

70-623-g

Photo from the L.A. Times dated 1950, where WAVES women were shown flirting with a sailor and applying make-up. Beautiful and elegant, carrying fashionable handbags!

2WAVES,_1950

My grandmother served in the WAVES and was one of the most patriotic people I've ever known. Her husband, my grandfather, was a U.S. Marine. I think she could have been on one of the posters, with her red lipstick and perfectly coiffed hair.

grandma

The U.S. Army had a similar program for women in the 1940s called WAC (Women's Army Corp.). Same style of recruiting, showing glamourous, shapely women in full make-up.

PinupsKelseyWACPoster2172

Compare the feminine posters above with this current ad recruiting females into the U.S. Army. You can see very much how American society and female personifications have shifted. The woman in the current ad wears absolutely no make-up, no smile, and is portrayed as a serious soldier ready for battle.

NCO slaute poster-web

Now women serve in almost all positions in the U.S. military. Yet, legislation was only recently passed to allow women to serve in combat. In January 2013, the Secretary of Defense removed the 1994 ban on women serving in combat but implementation of the rules is ongoing. The U.S. Navy SEALS plan to integrate women as early as 2015 - 2016. So, we wait to see what happens. Many are opposed to women in combat, but if they pass all physical tests and barriers I see no reason why they can't be in battle. The concerns are always that women are physically inferior, driven by emotion rather than logic, and that romantic relationships could alter focus and disrupt fighting units during battles.

I don't know any countries in which women are actively engaged in combat missions. Also, I know many countries have mandatory military service, yet so many of my male friends from these countries have never served one day in the military. So, I guess there are easy ways to escape from mandatory service.

I know today is a holiday in Russia, National Unity Day, but I'm not sure what the holiday symbolizes? I tried to read about it online, but it seems the date and focus of the celebration recently shifted. In this article from the Moscow Times, it states that only half of all Russians even know the significance of the holiday.

Have you served in the military? What do you think of women in combat? I know the most famous propaganda poster from Soviet times is the following image, which I have hanging on my bedroom wall.

you_volunteer

Legendary American recruitment poster for the U.S. Army.

Unclesamwantyou

By the way, do you know how this iconic character "Uncle Sam" was created? The image of the man in the tall top hat, with pointed finger, symbolizes the U.S. government worldwide. The origin of the name comes from a New York meatpacker named Samuel Wilson who supplied barrels of beef to the U.S. Army during the War of 1812. Samuel stamped his meat barrels with "U.S." for the United States, but soldiers began referring to the grub as "Uncle Sam's" (Sam, being a common nickname for Samuel). A local New York newspaper published a story about Uncle Sam and the legend was created. Over the years, various political cartoonist and artists brought Uncle Sam to life, but the most recognizable depiction is the one in that recruitment poster. The real Uncle Sam died in 1854 at the age of 88. His hometown of Troy, New York still officially calls itself "The Home of Uncle Sam." Maybe someday I'll make a journey there.

uncle sam

Enjoy your day off from work!

Comments

( 178 comments — Leave a comment )
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desdichadov
Nov. 4th, 2014 02:47 pm (UTC)
Маркетолухи, мать их...
peacetraveler22
Nov. 4th, 2014 05:26 pm (UTC)
Что? Извините, я не понимаю?
(no subject) - desdichadov - Nov. 4th, 2014 05:46 pm (UTC) - Expand
(no subject) - ross_irk - Nov. 5th, 2014 01:49 am (UTC) - Expand
Пьер Безухоff
Nov. 4th, 2014 02:55 pm (UTC)
В США можно гражданство получить если в американской армии отслужил иностранец - это правда?

Edited at 2014-11-04 02:55 pm (UTC)
a_nimaida
Nov. 4th, 2014 03:22 pm (UTC)
это в Израиле по моему
(no subject) - Пьер Безухоff - Nov. 4th, 2014 03:24 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 03:35 pm (UTC) - Expand
(no subject) - moebiuscat - Nov. 4th, 2014 04:04 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 05:26 pm (UTC) - Expand
(no subject) - froan - Nov. 4th, 2014 05:41 pm (UTC) - Expand
(no subject) - seadevil001 - Nov. 4th, 2014 07:35 pm (UTC) - Expand
(no subject) - Пьер Безухоff - Nov. 4th, 2014 07:39 pm (UTC) - Expand
(no subject) - seadevil001 - Nov. 4th, 2014 07:51 pm (UTC) - Expand
(no subject) - olegpro - Nov. 5th, 2014 04:59 pm (UTC) - Expand
No reason. - xpo_xpo_xpo - Nov. 8th, 2014 02:21 am (UTC) - Expand
little_bes
Nov. 4th, 2014 03:02 pm (UTC)
I received military training as a second while studying at university. As for the participation of women as full combatants - I think it's generally depends on the ... umm ... the attitude towards women in society, for example - if you are taught from childhood that girls must be protected, they are weaker than boys, etc. , the woman as a full combatant - rather it may be ... um ... a hindrance in the performance of the task. Because this set of stereotypes men tend to perceive wounded another man as something permissible, but a similar wound to women - as out of the ordinary and requires immediate manifestation of pity ... I guess that's why during the Second World War in the Soviet army is not welcome as to the second year of the war - the majority of military units were of different ages. But in diversionary group for example women participate on an equal - despite the fact that the group was a rare exception of peers. Personally, my same attitude to service women in combat units rather negative, in the context of the very stereotypes. However, the subsidiary task - why not?

http://berezin-fb.su/wordpress/wp-content/uploads/2014/05/rm_20_4342.jpg

I apologize for the clumsy English

Edited at 2014-11-04 03:12 pm (UTC)
peacetraveler22
Nov. 4th, 2014 05:28 pm (UTC)
Hi! Your English is good. :) I understand everything. "Because this set of stereotypes men tend to perceive wounded another man as something permissible, but a similar wound to women - as out of the ordinary and requires immediate manifestation of pity." I think many people think the same way in the USA, so it's very controversial that women may eventually fight in combat.
(no subject) - little_bes - Nov. 4th, 2014 05:51 pm (UTC) - Expand
Know this girl? - xpo_xpo_xpo - Nov. 8th, 2014 02:26 am (UTC) - Expand
Re: Know this girl? - peacetraveler22 - Nov. 10th, 2014 03:12 pm (UTC) - Expand
Re: Know this girl? - xpo_xpo_xpo - Nov. 10th, 2014 03:27 pm (UTC) - Expand
Re: Know this girl? - peacetraveler22 - Nov. 10th, 2014 03:28 pm (UTC) - Expand
moebiuscat
Nov. 4th, 2014 03:09 pm (UTC)
As a web and graphic designer I must say that the first Russian poster has unbelievably crappy design. Very typical modern Russia (and USSR as well). Everything is bad in it! Probably like with most government money in Russia, project was overpriced, most of the money was stolen, and the work was given to the cheapest designer and cheapest photographer they could find.
Soldier is slumped, shoulders forward, it's like he's cradling his gun - most non-threatening and non-heroic pose possible. He's leaning to the left for no reason. Bad typography, horrible colors (yes, no national colors, and no military colors like on US posters). Stupid slogans - as if one stupid slogan is not enough, they have two, both of which clash with the design and the photo: "It's a holy deed to serve your motherland", "Glory to mother Russia and a young soldier". No "call to action" at all. What are they trying to make you do? Serve in the army or feel proud for the army or what?

The soviet posters of the 20-s are legendary though. Unfortunately with the Malevich's "black square" the traditional art forms were basically done. The end of art.

Regarding women in army and a feminist movement - I might not be politically correct here, but I like feminine women. Well-dressed, made-up and beautiful. So shoot me. I'm all for equal rights, but men and women are biologically different, there is no sense to pretend they aren't, which is what's going on now. Like with race and ethnicity - it's better to acknowledge the differences and be proud of them, than pretend everybody is the same. They're not.
Sure, if a woman wants to look and act like a man and serve in marines for example - she should be free to do so, it's her choice. But if all women act this way - world will have less beauty in it.
a_nimaida
Nov. 4th, 2014 03:24 pm (UTC)
это не советский плакат
плакат гражданской войны 20 года
СССР - это 22 год
(no subject) - moebiuscat - Nov. 4th, 2014 03:59 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 04:14 pm (UTC) - Expand
(no subject) - moebiuscat - Nov. 4th, 2014 04:34 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 05:04 pm (UTC) - Expand
(no subject) - moebiuscat - Nov. 4th, 2014 05:44 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 05:50 pm (UTC) - Expand
(no subject) - moebiuscat - Nov. 4th, 2014 06:04 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 06:15 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 05:32 pm (UTC) - Expand
(no subject) - moebiuscat - Nov. 4th, 2014 05:52 pm (UTC) - Expand
krasnogorr
Nov. 4th, 2014 03:11 pm (UTC)
Это не recruitment. У нас служат по призыву все годные, а для службы по контракту и рекламы не надо, и так полно желающих.

Это скорее поддержание имиджа армии.
peacetraveler22
Nov. 4th, 2014 05:32 pm (UTC)
Ок, спасибо!
a_nimaida
Nov. 4th, 2014 03:15 pm (UTC)
I know the most famous propaganda poster from Soviet times is the following image, which I have hanging on my bedroom wall.>>>


this is not the Soviet plkat
  this poster in 1920, during the Civil War in Russia. (not the USSR)
The Soviet Union was created in 1922
moebiuscat
Nov. 4th, 2014 04:00 pm (UTC)
Not correct. The poster says "РСФСР" in the corner. Which is an acronym for "Russian Socialist Federation Soviet Republic". So, although it's not USSR yet - it's definitely a soviet state and therefore a soviet poster.
(no subject) - peacetraveler22 - Nov. 4th, 2014 05:34 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 06:02 pm (UTC) - Expand
Stan Podolski
Nov. 4th, 2014 03:19 pm (UTC)
Are you kidding? At least women are spared from couple years of enforced labor

There is quite a difference between how those two armies getting warm bodies
peacetraveler22
Nov. 4th, 2014 05:34 pm (UTC)
What do you mean "there's a difference in how those two armies getting warm bodies?"
(no subject) - Stan Podolski - Nov. 4th, 2014 06:15 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 06:16 pm (UTC) - Expand
(no subject) - Stan Podolski - Nov. 4th, 2014 06:21 pm (UTC) - Expand
pin_gwin
Nov. 4th, 2014 03:29 pm (UTC)
Russian flag has different colors with American - scarlet - not red, sky blue - not navy blue. Small things sometimes may be ignored, but not in international affairs.


Edited at 2014-11-04 04:26 pm (UTC)
peacetraveler22
Nov. 4th, 2014 05:35 pm (UTC)
They both look like red, white and blue to me. :)) I don't think the minor variations in the color tone (e.g. scarlet vs. red/blue vs. navy blue) make a difference to most people.
(no subject) - pin_gwin - Nov. 4th, 2014 05:55 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 05:59 pm (UTC) - Expand
(no subject) - pin_gwin - Nov. 4th, 2014 06:08 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 06:12 pm (UTC) - Expand
(no subject) - pin_gwin - Nov. 4th, 2014 06:13 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 06:15 pm (UTC) - Expand
(no subject) - pin_gwin - Nov. 4th, 2014 06:17 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 06:19 pm (UTC) - Expand
(no subject) - pin_gwin - Nov. 4th, 2014 06:21 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 06:23 pm (UTC) - Expand
a_nimaida
Nov. 4th, 2014 03:33 pm (UTC)
Girls of the Israeli Army (65 photos)
http://relax.ru/post/48927/devushki_armii_izrailja_65_foto.html

my daughter is the FSB
she is a tall blonde, she goes form))

  war and woman ... contrast
peacetraveler22
Nov. 4th, 2014 05:36 pm (UTC)
They are so beautiful! I saw them in Israel. I think these women have very good genes, they don't need a lot of make-up to look feminine.
(no subject) - a_nimaida - Nov. 4th, 2014 05:52 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 05:50 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 05:56 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 06:00 pm (UTC) - Expand
(no subject) - a_nimaida - Nov. 4th, 2014 06:12 pm (UTC) - Expand
sibir_muzhyk
Nov. 4th, 2014 03:50 pm (UTC)
Join the army, see the world, meet interesting people - and kill 'em all.
peacetraveler22
Nov. 4th, 2014 05:36 pm (UTC)
The goal is never to "kill em all."
(no subject) - sibir_muzhyk - Nov. 5th, 2014 03:30 am (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 5th, 2014 04:10 pm (UTC) - Expand
It's not goal, - xpo_xpo_xpo - Nov. 8th, 2014 02:38 am (UTC) - Expand
yarowind
Nov. 4th, 2014 03:54 pm (UTC)
>>By the way, do you know how this iconic character "Uncle Sam" was created?

It's guy from KFC!:))
peacetraveler22
Nov. 4th, 2014 05:37 pm (UTC)
Yes, I see the resemblance. :))
moebiuscat
Nov. 4th, 2014 04:08 pm (UTC)
BTW - do you know that the famous soviet poster was actually influenced by the American one from the civil war? And possibly also by a "white army" - anti-soviet side of the same conflict that published similar poster a year earlier:



The soviet version though is a work of art, that's true.
peacetraveler22
Nov. 4th, 2014 05:37 pm (UTC)
No, I did not know. It's interesting to read the history of these posters, and the persuasive impact they had on the population at the time.
(no subject) - qi_tronic - Nov. 4th, 2014 07:41 pm (UTC) - Expand
(no subject) - seadevil001 - Nov. 4th, 2014 07:55 pm (UTC) - Expand
(no subject) - moebiuscat - Nov. 4th, 2014 08:31 pm (UTC) - Expand
(no subject) - seadevil001 - Nov. 4th, 2014 08:36 pm (UTC) - Expand
maadmike
Nov. 4th, 2014 04:37 pm (UTC)
«Why does the soldier have a fake American smile?»
It is not fake, it is shy… )) It’s like, you know, our soldiers are so timid…
« :) Everyone is so happy to serve in the Russian forces?»
Right now – yes! I know many people, who proud to serve now. They have a good salary and with all that fuss around US-Ukraine, it becomes respectful.

You have wonderful parents.
andrey_kaminsky
Nov. 4th, 2014 05:02 pm (UTC)
Это моё любимое:) "Солдатом быть хорошо, но не для меня"
You're gorgeous. "Kill'em all and lets the God sort'em out". The magnificent imperial style!
(no subject) - peacetraveler22 - Nov. 4th, 2014 05:39 pm (UTC) - Expand
(no subject) - maadmike - Nov. 4th, 2014 09:34 pm (UTC) - Expand
andrey_kaminsky
Nov. 4th, 2014 04:50 pm (UTC)
Плакаты красивые, идея гавно
Technical superiority of country gives women the opportunity to be a distant "push button" murderers McCain type, no longer need to climb out of the trench under shelling and machine gun fire... Can we call this as a social progress?) If it was such a good deal, it would not need such advertising. I do not know how things are in the US, but in Russia military service under contract is the occupation for uneducated provincials. Educated people only talk about patriotism and military service, they are in no hurry to serve. It is my great liberal property that i say and do the same thing. It would be sad if i was proclaiming the need to kill someone while being safe at home, it would look like a Roman patrician, enjoying the deaths of gladiators. Once, when i was such a sludge, Jesus and his friend Santa came to me and said, "Don't be so shit, buddy". First, i didn't believe that they are they, but Santa so magnificently performed right hook in my jaw, i realized that it wasn't a dream. So i became a liberal.
peacetraveler22
Nov. 4th, 2014 05:42 pm (UTC)
Re: Плакаты красивые, идея гавно
If everyone is required to serve in the Russian military, why is it only full of uneducated provincials and gopniks as many readers have told me in the past? How did you get out of mandatory service? I don't think the message on these posters is shit. War has been, and will be for the remainder of our lifetime, a reality of current geopolitical affairs. What did you do today? Explain to me what this National Unity Day holiday currently symbolizes?? I'm confused.
maadmike
Nov. 4th, 2014 05:06 pm (UTC)
«Have you served in the military?»

No, I studied in the institute and this fact was letting me escape the Chechnya war but it was not intentionally.

«What do you think of women in combat?»

If it will be real war, I don’t think much. Every real war is a total mess, turning units to a rich and numbers to a chops.
peacetraveler22
Nov. 4th, 2014 05:45 pm (UTC)
So you approve of the actions in Georgia, Chechnya....?
yes, definitely! - citizen_md - Nov. 4th, 2014 05:53 pm (UTC) - Expand
Re: yes, definitely! - peacetraveler22 - Nov. 4th, 2014 05:55 pm (UTC) - Expand
Re: yes, definitely! - maadmike - Nov. 4th, 2014 09:22 pm (UTC) - Expand
(no subject) - maadmike - Nov. 4th, 2014 08:55 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 4th, 2014 08:56 pm (UTC) - Expand
(no subject) - maadmike - Nov. 4th, 2014 09:45 pm (UTC) - Expand
(no subject) - peacetraveler22 - Nov. 5th, 2014 04:10 pm (UTC) - Expand
(no subject) - maadmike - Nov. 6th, 2014 12:40 am (UTC) - Expand
(no subject) - maadmike - Nov. 6th, 2014 01:19 am (UTC) - Expand
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