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American Sexism - 1950's style

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I hate sexism more than anything, and sadly I see it quite often here on LJ. Social media platforms are rarely a reflection of reality, and I hope some of the nasty comments and messages I get from male Russian readers aren't representative of the common attitude toward women in the country. The general discussion is something like this - why don't you dress better or show photos of yourself in heels and make-up? Why don't you have children? Show your boobs!...if you don't do these things, you're called the nasty "F" word - a feminist!! Recently, I came across an article about American advertisements in the 1950's. It's amazing how far we've come, but I wonder if relationships were somehow purer and better then? Personally, I can't imagine playing the female role depicted in these ads. Some women find romance in being a man's slave? Show me examples of some sexist ads in Russia. Do they exist? Let's take a look at a few more ads from the 1950's, where females are portrayed mostly in subservient and demeaning ways.

1.
ad2

2.
ad3

3.
a-woman-can-open-it

4.
van-heusen-show-her-its-a-mans-world-sexist-vintage-ad

5.
old_good_sexist_ads_by_jiliann-d5q8pur

6. 1950's guidelines for training your wife:

-Fetch your slippers and pipe
-Massasge your feet
-Serve you ice cold beer and snacks
-Sit quietly while you browse your favorite television stations
-Answer "yes, dear" to any and all requests

255f41994cf4121eb0976002d3a2228b

Yes, I wish to be valued for something more than my tits and cooking and cleaning skills. If that makes me a radical feminist, then so be it. :) Men, what qualities do you value most in your wife?


Comments

( 186 comments — Leave a comment )
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pivovaroffs
Oct. 14th, 2015 04:31 pm (UTC)
I value my wife because she is:
- teaching my children
- solving all house-related problem
- sexy



Edited at 2015-10-14 04:31 pm (UTC)
peacetraveler22
Oct. 14th, 2015 04:31 pm (UTC)
These are good things. But what is "house relating problems?" Give me an example.
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(no subject) - a_nimaida - Oct. 14th, 2015 07:19 pm (UTC) - Expand
(Deleted comment)
На работе - о бабах! - xpo_xpo_xpo - Oct. 16th, 2015 03:23 am (UTC) - Expand
(no subject) - yfreaky - Dec. 28th, 2015 11:28 pm (UTC) - Expand
morreth
Oct. 14th, 2015 04:37 pm (UTC)
and I hope some of the nasty comments and messages I get from male Russian readers aren't representative of the common attitude toward women in the country

Abandon every hope, you who enter.
peacetraveler22
Oct. 14th, 2015 04:38 pm (UTC)
Ukrainian men are better? ;) One of the kindest, most thoughtful men I know is my Ukrainian friend.
(no subject) - morreth - Oct. 14th, 2015 04:50 pm (UTC) - Expand
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(no subject) - morreth - Oct. 14th, 2015 11:05 pm (UTC) - Expand
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(no subject) - qi_tronic - Oct. 17th, 2015 09:14 pm (UTC) - Expand
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(no subject) - karneheni - Oct. 27th, 2015 10:16 am (UTC) - Expand
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megavoltd
Oct. 14th, 2015 04:41 pm (UTC)
Суть феминизма: "Мужчина и женщина равны, но посуду должен мыть мужчина."
peacetraveler22
Oct. 14th, 2015 04:44 pm (UTC)
No, that has nothing to do with feminism. The definition of feminism is "advocating social, political, and all other rights of women equal to those of men." Why does a woman deserve less rights than a man? Russian men completely misunderstand this term.
But alas... - xpo_xpo_xpo - Oct. 16th, 2015 03:27 am (UTC) - Expand
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(no subject) - peacetraveler22 - Oct. 14th, 2015 05:03 pm (UTC) - Expand
(no subject) - uniala - Oct. 14th, 2015 05:15 pm (UTC) - Expand
juan_gandhi
Oct. 14th, 2015 04:46 pm (UTC)
It does take some effort to understand the mentality of, say, a regular 19th century European white person, where women are known to be not exactly inferior, but to be some kind of cattle, and the same goes about black people, native people, Irish people, and god knows who else. On the other hand, say, the Chinese were considered not as retarded, but dangerous and able to do god knows what.

All that was the part of the culture, like now the Jews are considered in too many cultures to be enemies of the people, and everybody agrees.

We can think of ourselves as educated and refined people knowing how wrong all the ancestors were. Except that we will be considered as bigots and idiots several generations from now. Probably it makes sense to look around and ask ourselves, well, who is there that we do not treat as exactly humans? Children, for instance? Maybe have more respect for them? I do not see much. Well, in US it's a little bit better, but... well, everybody knows children are kept like cattle, and the reasons for that are published daily on tv. When we were 7, we went to the river, to spend a day on the beach, then, in the evening, burn fires and stay and talk etc. When my daughter was 7, she was taking a bus to get to her art school. Nothing like this is allowed here in US now, and there are pretty fake excuses for that.
peacetraveler22
Oct. 14th, 2015 05:40 pm (UTC)
What do you mean children are kept as cattle? In what way?
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But recently they reported... - xpo_xpo_xpo - Oct. 16th, 2015 03:29 am (UTC) - Expand
Re: But recently they reported... - peacetraveler22 - Oct. 16th, 2015 01:13 pm (UTC) - Expand
South Carolina - xpo_xpo_xpo - Oct. 16th, 2015 02:02 pm (UTC) - Expand
(no subject) - satisfaction012 - Nov. 3rd, 2015 01:01 pm (UTC) - Expand
mzhirov
Oct. 14th, 2015 04:55 pm (UTC)
My wife is a good cook. She's a good friend. It can support my wish if I want to drink during dinner.)))))) (We are not alcoholics. When you get tired, 50 grams of vodka never hurts))))
and of course: Russian proverb - ideal lover is a drunk wife.
peacetraveler22
Oct. 14th, 2015 05:41 pm (UTC)
There are so many Russian proverbs! I've never heard this one, but I don't understand it? Why is a drunk wife an ideal lover?
(no subject) - callbarsis - Oct. 14th, 2015 11:20 pm (UTC) - Expand
(no subject) - kuzzdra - Oct. 15th, 2015 11:49 pm (UTC) - Expand
eltelfo
Oct. 14th, 2015 05:04 pm (UTC)
Good words, but this position - childfree, radical feminism, gay rights etc destroy society in the future or fill it with emigrants from third world with traditional views. Love and respect is the keys, but good traditions is important too.
al_lex_ey
Oct. 14th, 2015 05:08 pm (UTC)
Sounds like a rebel
(no subject) - peacetraveler22 - Oct. 14th, 2015 05:42 pm (UTC) - Expand
(no subject) - eltelfo - Oct. 14th, 2015 05:51 pm (UTC) - Expand
al_lex_ey
Oct. 14th, 2015 05:05 pm (UTC)
)))
peacetraveler22
Oct. 14th, 2015 05:42 pm (UTC)
You like to spank you wife?
alexanderr
Oct. 14th, 2015 05:07 pm (UTC)
man, I'm so going back to 1950's
where's my time machine
peacetraveler22
Oct. 14th, 2015 05:43 pm (UTC)
What kind of women do you like? Someone who acts as your maid, while wearing heels and mini-skirt, or preferably completely naked? :)
(no subject) - alexanderr - Oct. 14th, 2015 06:08 pm (UTC) - Expand
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Нет ничего проще! - andrey_kaminsky - Oct. 15th, 2015 05:28 am (UTC) - Expand
phantom_zapad
Oct. 14th, 2015 05:13 pm (UTC)
Here in Ukraine, we had a scandal recently when a bank issued an ad for their Android app, which looked like that: http://s00.yaplakal.com/pics/pics_original/8/3/7/5184738.jpg There was much resentment around it. So the stereotypes are still alive, and when it comes to public attitudes, 50 years are not enough to change everything. But the progress is easy to see.
As for my wife, her best quality is being my wife (: Anything other is not really important.
peacetraveler22
Oct. 14th, 2015 05:17 pm (UTC)
The android in the middle looks like a pimp. :)
(no subject) - phantom_zapad - Oct. 14th, 2015 05:24 pm (UTC) - Expand
notabler
Oct. 14th, 2015 05:15 pm (UTC)
I love all the pictures in your post! But hate the sexism itself. Although I mostly do "pink" jobs in our house, but I love to do it, because I do it quick and efficiently. My husband can do it too, but he is too much OCD-ish and it will take him 10-fold more time. He is only operates sewing machine and does all the washing in the house, because he is better there. But he is the perfect handyman around the house, he can fix everything. So we are quite traditional family, but we all feel happy, what only matters
peacetraveler22
Oct. 14th, 2015 05:44 pm (UTC)
I also cook and clean, but because I want to. Not because someone demands it. :) You're right - the only thing that matters is that the couple is happy.
sun_jr
Oct. 14th, 2015 05:16 pm (UTC)

I confused by American old school addressing to female, Mrs John Smith. My wife still receives such mail time to time.

peacetraveler22
Oct. 14th, 2015 05:18 pm (UTC)
This is strange. What kind of mail? From companies. I always refer to women as "Ms." in professional correspondence.
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beloborodoff
Oct. 14th, 2015 05:26 pm (UTC)
I think feminism have spoiled american womans. They can't even read blunt irony in thouse old ads.
peacetraveler22
Oct. 14th, 2015 05:38 pm (UTC)
What kind of irony do you see in these ads? Women's roles and opportunities have changed dramatically since 1950. For the better, in my view.
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(no subject) - phantom_zapad - Oct. 14th, 2015 06:27 pm (UTC) - Expand
mjol1nir
Oct. 14th, 2015 05:48 pm (UTC)
It sounds strange but men and women are not equals. Physically and mentally. Unbelievable!
And due to this fact they have different opportunities.
But your feminists try to compete with men on men's field.
They can't do this fairly and feel permanent butt-hurt because of this.
You, women, have all the rights and opportunities in the world.
You have got all that any man could have in the nowaday world. All that you deserve and even more.
peacetraveler22
Oct. 14th, 2015 05:58 pm (UTC)
Most feminist understand that men and women are different. However, there are cases when females even out perform males in physical training and strength. We had it recently in the U.S., when two women completed hardcore Ranger training, proving they were stronger than many of the males who were eliminated very early in the training. Why should they not be allowed to serve in this prestigious military unit? http://www.cnn.com/2015/08/20/us/women-graduate-army-ranger-course/ Women still earn less in the U.S. than men in a lot of professions, for doing the exact same job. You think this is okay? I don't. No one should be handed a job based on gender alone, whether male or female.
(no subject) - mjol1nir - Oct. 14th, 2015 06:18 pm (UTC) - Expand
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You are an American! - xpo_xpo_xpo - Oct. 16th, 2015 03:35 am (UTC) - Expand
Re: You are an American! - peacetraveler22 - Oct. 16th, 2015 01:14 pm (UTC) - Expand
lismoyle
Oct. 14th, 2015 05:48 pm (UTC)
Show me examples of some sexist ads in Russia. Do they exist?
------------------------
Here is the one which came to my mind instantly
http://www.sexistad.com/notes/8/
peacetraveler22
Oct. 14th, 2015 06:01 pm (UTC)
Interesting, thanks!
dkfl
Oct. 14th, 2015 06:20 pm (UTC)
women in USSR and Russia could not afford just sit at home and be a housewife, so you will no find much sexist ads.
the same in USA I would guess -- in 50s much less women worked than in 80s.
peacetraveler22
Oct. 14th, 2015 06:27 pm (UTC)
Yes, in the 1950's women made up around 30% of the U.S. workforce. Today, it's almost double (around 60%). So, women learned they can do more than simply sit at home and cook. :) What is the result? They can now take care of themselves financially, and have more freedom. This means they have less tolerance for bullshit from men. In the old days, many females entered marriage only for financial security. Now they obtain this on their own, and it's a good thing in my view. That way, they are attracted to and with a man for the right reason - love. Not out of desperation for finances or monetary support.
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